In today’s episode of Marketing Mad Men, Chef John Novak of Brasserie Margot at The Four Seasons gives us an exclusive look at the business behind restaurant success. From curating a French menu for Atlanta to managing three meal periods plus in-room dining, Novak shares the real challenges and strategies behind running a high-end hotel restaurant. 🚀
🎧 Key topics covered: ✔️ The marketing strategy behind Brasserie Margot ✔️ How a global upbringing shaped Chef Novak's approach ✔️ French cuisine misconceptions & how the menu is designed ✔️ Why cocktails & wine pairings matter in fine dining ✔️ What makes hotel restaurants different ✔️ Food trends, industry secrets, and more!
📍 Restaurant Info: BrasserieMargot.com 📍 Follow Chef Novak: Instagram @BrasserieMargot
Key Takeaways:
• French cuisine is more than steak frites & French onion soup—its diversity is often overlooked
• The business of restaurants requires more than just great food—branding and marketing are crucial
• How a military upbringing shaped Novak's approach to food & hospitality
• Hotel dining is more complex than standalone restaurants, with multiple meal periods & in-room service
• Cocktails & wine pairings are crucial—the drink menu should complement the food, not compete with it
• Modern food trends demand experiences, not just meals—people want an elevated night out
Keywords:
restaurant marketing, French cuisine, chef interview, Atlanta dining, food trends, hotel restaurants, Brasserie Margot, The Four Seasons, culinary strategy, wine pairings, cocktail program, branding in hospitality, restaurant business, food industry secrets, Midtown Atlanta
Hashtags:
#MarketingMadMen #BrasserieMargot #FrenchCuisine #RestaurantMarketing #ChefInterview #FoodTrends #AtlantaDining #LuxuryDining #CulinaryStrategy #WinePairings #HotelRestaurants
Meta Description (160 characters):
Chef John Novak shares how Brasserie Margot markets fine dining, curates a French menu, and thrives in the competitive hotel restaurant space.
Focus Keyword:
restaurant marketing