Description:
In Episode 180 of "The Marketing Madmen," Nick Constantino and Tripp Jobin kick off the show with a heated PSA about driving in snow, highlighting the frustrations of navigating icy roads in Atlanta. Despite the freezing weather, the hosts are live from the Battery and ready to dive into a fascinating discussion on intellectual property.
They are joined by Gar Hogan, a general partner at Tribute Management, who brings a wealth of experience from his previous career as an attorney specializing in trademark and intellectual property law. Gar shares his journey from aspiring musician to influential lawyer in the entertainment industry, shedding light on the critical role of intellectual property in music and beyond.
Nick, Tripp, and Gar explore the complexities of the music industry, from songwriters and performers to the impact of streaming services. They discuss how the digital revolution has flipped the industry on its head and the importance of understanding branding and trademarks in today's landscape. Gar emphasizes the need for education on intellectual property and how it shapes the entertainment world.
Gar shifts the focus to Bob Seger, detailing his rise from playing at youth clubs in Detroit to becoming a rock legend. Seger's career was built on relentless touring and live performances, often in small, intimate venues. The episode concludes with insights into Seger's songwriting evolution, his influence on the music industry, and his enduring legacy.
Finally, the conversation pivots to the topic of homelessness. Gar passionately explains the complexities of homelessness and the innovative solutions some cities are employing to address this pervasive issue. He highlights the significant burden on city budgets due to overcrowded jails and the high costs of emergency medical treatment for the unhoused population. Gar emphasizes that taking the criminal justice element out of homelessness and focusing on services is crucial.
Key Takeaways:
1. The importance of intellectual property in the music industry.
2. The impact of streaming services on traditional music promotion.
3. Bob Seger's rise to fame and songwriting evolution.
4. The challenges posed by changing algorithms on digital platforms.
5. The complexities and costs associated with homelessness.
6. The effectiveness of programs like PAD (Policing Alternatives & Diversion).
Hashtags:
• #MarketingMadmen
• #IntellectualProperty
• #MusicIndustry
• #BobSeger
• #Homelessness
• #SupportiveServices
