Navigating Immigration Law: Insights from Diaz & Gaeta Attorneys on AI, Social Media, and Legal Challenges

Description

Join Trip and Nick in Episode 172 of The Marketing Madmen as they explore the intricacies of immigration law with Giovanni Diaz and Zach Gaeta of Diaz and Gaeta Attorneys at Law. This episode delves into the human stories behind immigration cases, the bureaucratic hurdles within the legal system, and the importance of compassionate legal representation. The discussion also touches on the impact of politics on immigration policy, the role of social media in connecting with clients, and the power of SEO in building a reputable legal practice. Don’t miss this engaging conversation on the challenges and opportunities in the immigration landscape.

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Immigration law, Diaz & Gaeta Attorneys, legal representation, immigration policy, bureaucratic challenges, social media marketing, SEO, The Marketing Madmen, Trip Job, Nick Constantino, empathetic law practice, immigration reform, legal system inefficiencies, client trust, immigration stories

Key Takeaways

  1. The human side of immigration and the importance of empathetic legal representation.
  2. Bureaucratic challenges and inefficiencies within the legal system.
  3. The impact of politics on immigration policy and the need for comprehensive reform.
  4. The role of social media and SEO in building a successful legal practice.
  5. The significance of trust and word-of-mouth referrals in reaching clients.

#ImmigrationLaw #LegalRepresentation #ImmigrationPolicy #BureaucraticChallenges #SocialMediaMarketing #SEO #TheMarketingMadmen #EmpatheticLaw #ImmigrationReform #ClientTrust

Summary

Your episode begins with your usual lively introduction by Trip and Nick, noting the fatigue everyone feels with the ongoing elections and political ads. The discussion takes a humorous turn towards the complex legal landscape and its contradictions, particularly around emerging AI technologies and the endless changes in social media laws.

The main focus of this episode is a conversation with Giovanni Diaz and Zach Gaeta of Diaz and Gaeta Attorneys at Law. The conversation dives deep into immigration issues, policies, and the human side of the stories that they deal with at their firm. You touch on the misconceptions about lawyers, emphasizing the vast areas of legal practice beyond just litigation.

Gio shares his experiences representing immigrants in removal proceedings and other immigration cases while Zach highlights the importance of handling both criminal and immigration issues due to their overlap. They discuss personal stories and real-world problems their clients face, stressing the need for empathetic and humanitarian perspectives over political debates.

The conversation also covers the bureaucratic challenges within the legal and governmental systems. Gio and Zach point out inefficiencies and delays that can significantly affect their clients, emphasizing the consequences of these inefficiencies on public safety and broader societal issues.

The conversation shifts to the topic of how different states handle undocumented individuals and their ability to obtain driver’s licenses and insurance. The hosts and guests discuss the political and bureaucratic challenges that prevent undocumented people from becoming part of the insurance pool, despite being able to drive.

They highlight the inefficiencies within government systems, where different parts of the government do not communicate effectively with each other. This leads to significant delays and red tape, making it difficult for individuals to navigate the system and obtain necessary documentation.

The discussion then moves to the experiences of the clients who come to Diaz and Gaeta for help. Many of these clients are referred by word of mouth within tightly knit communities, where trust is paramount. The guests emphasize the importance of building trust and providing ethical and competent legal representation, especially for marginalized individuals who have often been taken advantage of by unscrupulous actors.

The guests share stories of clients who have been in the country for decades, contributing positively to society, but still face significant challenges in obtaining legal status. They discuss the creative and ethical routes they take to help their clients navigate the complex immigration system, despite the federal government’s frustrations with these methods.

The conversation touches on the broader issues of supply and demand in immigration, with the demand to be in the United States far outweighing the available visas. They discuss the historical context of immigration policy and the ongoing adjustments that have been made over the years, highlighting the need for comprehensive reform.

The episode concludes with a discussion on the impact of politics on immigration policy and the importance of understanding the human side of the issue, rather than just the political and bureaucratic aspects.

The discussion delves into the complexities of foreign policy and the rise of populism and nationalism around the world. The hosts and guests acknowledge the challenges faced by countries trying to balance immigration policies with the needs of their citizens. They mention Canada’s recent decision to change its immigration policies due to economic pressures and the realization that even countries with more open policies are facing difficulties.

The conversation highlights the importance of understanding the demand for immigration and the need for comprehensive reform to address the ongoing issues. The guests discuss the creative and ethical ways they navigate the immigration system to help their clients, despite the federal government’s frustrations with these methods.

They explain the concept of Temporary Protected Status (TPS) and how it has been used for decades to provide legal status to individuals from countries affected by natural disasters and political issues. The guests share stories of clients who have built their lives in the United States under TPS and the anxiety they face when the status is up for renewal.

The discussion also touches on the asylum system and the misconceptions surrounding it. The guests emphasize the need for a more nuanced understanding of asylum and the various forms of protection available to immigrants.

The conversation then shifts to the challenges faced by immigrants who entered the country without inspection and the creative solutions lawyers use to help them obtain legal status. They discuss the use of travel permits and other legal mechanisms to navigate the complex immigration system.

The episode concludes with a discussion on the motivations of individuals working within the bureaucracy and the wide range of attitudes and beliefs they encounter. The guests acknowledge that while the system is broken, many bureaucrats genuinely believe in the work they are doing and strive to help within the constraints of the system.

The conversation shifts to the importance of knowing the people within the legal system and building relationships. The guests discuss the varying motivations of individuals working in the bureaucracy, from true believers who are passionate about their work to those who are simply there for a paycheck. They emphasize the significance of representation and how having people from diverse backgrounds in positions of power can positively impact the communities they serve.

The guests share their experiences with clients who are often stressed and anxious due to the complexities of the immigration system. They highlight the importance of empathy and understanding when dealing with clients, as well as the challenges of navigating government bureaucracy, such as long wait times and lost documents.

The discussion then moves to the marketing strategies used by Diaz and Gaeta to reach their target audience. They emphasize the importance of social media in connecting with clients, particularly within immigrant communities. The guests discuss the effectiveness of platforms like Facebook and Instagram, as well as the role of Google reviews in building trust and credibility.

They also touch on the challenges of reaching clients who may not be the biggest consumers of traditional media like TV and radio. The guests highlight the importance of authenticity and word-of-mouth referrals in building their client base. They acknowledge the difficulties of converting leads into clients, given the high percentage of individuals who may not qualify for legal assistance.

The episode concludes with a discussion on the power of social media and the importance of maintaining a positive online presence. The guests share their experiences with handling negative comments and the value of transparency and authenticity in their marketing efforts.

The guests and hosts discuss the complexities and importance of Search Engine Optimization (SEO) for their business. They highlight how having a decade-long head start in SEO has given them a significant advantage. They explain that genuine, long-term efforts in SEO, such as maintaining high-quality content and getting positive reviews, shape their online presence and reputation. They also touch on the challenges new firms face in competing against established ones due to the high barrier to entry.

The discussion then moves to the concept of scaling the business. The guests discuss the natural desire to see their business grow while maintaining the quality of their work and not compromising their values. They emphasize the importance of having a dedicated and skilled team to support responsible growth and ensure that clients continue to receive high-quality service.

The hosts and guests explore the idea of scaling responsibly and staying true to their mission, even as they expand. They acknowledge the challenges that come with growth, such as increased bureaucratic costs and the importance of maintaining authenticity and ethical practices.

The conversation also touches on societal and cultural changes, including the rise of populism and shifts in immigration policies. They discuss the ongoing demand for immigration to the United States and the challenges that come with navigating the immigration system.

The guests reflect on their journey from humble beginnings to a successful practice and their commitment to staying connected with their clients. They emphasize the importance of continuing to serve their community and provide meaningful legal support while considering the future growth of their firm.

The episode concludes with the guests and hosts discussing the broader implications of their work and the ever-changing landscape of immigration law. They highlight the continued importance of the United States as a destination for immigrants and the role of their firm in helping clients achieve their goals.

The conversation wraps up with a lighthearted exchange about the diverse cultural experiences that Atlanta offers, particularly through its various immigrant communities. The guests and hosts discuss the importance of embracing different cultures and how events like the Olympics and the upcoming World Cup help showcase Atlanta’s unique diversity. They share their own experiences of discovering new cuisines and building a deeper appreciation for the city’s multicultural environment.

The guests reflect on their business journey, emphasizing the role of luck and the importance of adaptability in their success. They discuss the value of speaking multiple languages and how it helps build trust with clients. The hosts and guests highlight the significance of maintaining cultural connections while assimilating into a new environment.

The episode concludes with a discussion on the broader implications of immigration and the role of different sectors in supporting immigrants. They touch on the importance of various industries, including healthcare and agriculture, in providing opportunities for immigrants to contribute meaningfully to society.

Finally, the guests share contact information for their firm, encouraging listeners to reach out through various channels, including social media and their website.

The episode wraps up on a positive note, emphasizing the importance of community, cultural exchange, and the valuable contributions of immigrants to the fabric of American society.

Transcript

Happy Saturday.

Welcome to marketing Med men trip job, and Nick Constantino here. And you know, it’s that time of year.

Yeah, we’re we’re in an election. I think we’re at the end of. I think just about everybody’s like still is this still happening? Just getting over with, but that’s what we.

Just get the ads over.

With I think that’s what.

I’ve been, you know, feeling. The last.

You know, it’s funny. It’s funny trip.

Three weeks? Yeah.

Because of what I do, I have to be intimately involved with. In fact, so those don’t have to be like a 200 page manuscript of what’s legal and what’s illegal. And all it does is contradict itself with every paragraph that passes.

It’s the law.

God knows well whether it’s the law or the government agencies that need to be paid hourly wages to keep themselves in business. It it it, it is insane. Is to the. Where it’s so spread out. No one knows what’s really happening and the laws change in real time and social media, but now there’s AI. Where can AI be used and like these are letters that the Congress doesn’t want to keep up with, right? You know you have AOL being like, hey, I Oh my God, I read a book about that. Orson Welles wrote a book about that, so.

Yes. I.

So anyway. Yeah. So trip, we’re going to. We’re going to have a. We’re going to we’re just to frame. We are in a week before the election, but this will air later, but I think it it adds something to this conversation.

Well, I think it’s it’s relevant when we’re having the conversation and you know, we’ll look back and listen and see where it goes you.

And see where it. So today we are talking with Gio, Giovanni Diaz and Zach Gaeta of Diaz and Guetta attorneys at law, and we are going to talk about. About immigration, we are going to talk about. We are going to talk about policy, but what we are not going to talk about is politics. And to be clear, if you are one of the people that has to make this a political, you’re part. The problem? These are easy conversations to have as human beings with each other without bringing the, he said. She said this party does this and I will state my. Views. To be clear, they all suck. Burden to the ground. I’m a. I’m being lied. I’m being manipulated by people who suck up enough to be in.

These positions, I think some of what you hit and what we’ll probably get into too is a lot of people think of lawyers and they all they think about is trial. Right in court cases incarcerated. And we can get in the whole political side, which we won’t, which we won’t right. But I think this also is going to get into you know there’s a lot of other sides to the legal community and a lot of value that can. On for sure. For different constituents and that’s, you know, I think we’ll cover that today.

The good news is that after the intro, these guys are not scared crapless and they’re still here. That’s a good that’s a good sign to start.

Yeah.

First off, Geo. How you doing bud?

Doing well, doing well? Yeah. I mean, I I represent immigrants. That’s very few things. That are going to scare me ******** and get kicked off of a podcast. I can handle the heat.

That’s that’s good. That’s good.

I can get beat up in court. I’m pretty used to it so.

That’s good. That’s good. How you doing bud?

Same way same way. I just got through with the jury trial last. So for me, I’m I’m recovering and anything seems like a breeze after doing a jury trial like that so.

That’s good. So we’re gonna make this extra. Hard on you now, alright?

So I’ll be, oh, that’s a victory right there.

So just get out of jury duty. So I got excuse one for once I got excused. Yeah. So.

I had tending at a jury duty. Well, what I would have said is be like I represent immigrants in court and they’ll like. I’ll get out of here. What was I going to say?

I had. I had to excuse like. 1/3 of the jurors, a judge like by law, had to excuse a third of them because they were. All like I. We can’t even discuss this topic. Is like there is. Or there’s like I can’t even look at your client right now.

You know. I I am so happy you said that, so let’s start. Take all of the bias out. This. Let’s talk about the people, because one of the things that we tend to do is take these things. 1000 foot. We bunch everybody together. Talk about the people talking about the people the firm serves. About some of the real world problems they. Talk about when they come in the desperation and the uncertainty and what. They face. I think we have to humanize this before we can get into what you guys do.

So we’ll. It’s difficult to do, but we’ll try to to to to sum it up right because there’s a wide range of things that we do. I have a a few specialties right so so one of our specialties is representing people, what’s called removal proceedings, people that the government is actively trying to deport. We also have people that want to petition family members, right? Got they. Get married. So you as citizens, are you as citizens get married to people. People that are looking for different type of visas, people that looking to apply for citizenship after having green cards for a long time. There’s a wide range of things that we do. I don’t necessarily deal too much with the employment side, but I have enough colleagues and I’ve I’ve I’ve I’ve done enough work to have a basic understanding.

And and that’s H1 visas and sponsor including sponsors and had to stay.

Exactly what companies basically were companies sponsor employees and immigrants to get visas and stuff like that. And so so yeah, I mean, so yeah, a large portion of of of, I would say A50 to 60% of the people that we represent are people that don’t have status or their status is in the air and they’re looking to us to help them get. Either they enter with a visa. Some kind of visa and either expired. They didn’t want to go back or they entered legally and they want. They want to maybe change that visa route like they enter with a tourist visa and they want to get maybe a a work visa. So there’s a wide range of people that we represent.

Yeah. And the other side of it to benefit working with Geo is that I do a lot of the criminal and the. Law. So when a client is charged with like, you know anything a citizen can be charged with like DUI, domestic violence. Theft. Because we also handle immigration, we know how to navigate those issues in the criminal aspect. Criminal kind of is a. Broad label for even even traffic related issues.

Sure.

Know the UI is related so.

And traffic related issues for some of my clients the Constipation.

It’s.

Fatal. Yeah, yeah, yeah.

And that’s an example of something that no matter what you say, has to be fixed everywhere, because that’s part of the reason insurance rates are so high is because you’re letting people, not letting by people, people driving without insurance ’cause they can’t be bought into the system to.

Yeah.

The process needed, and that burdens everybody, so there. Reasons you know, no offense, but you could almost always know someone driving 52 and 55. A reason because they don’t want. Get a ticket.

Yeah, hold right. Right.

All traffic stops around and it’s funny, but what I’m saying is, is sometimes we forget to look. There are so many more problems that domino effect off of these things that burden everybody that’s saying get him out.

Hand.

Here or just this is.

Right. Oh yeah.

Ludicrous to say.

It’s a simple thing like George. George is interesting and George is one of the states that they’re really, really strict on giving drivers licenses. So what happens is because they’re so strict on giving drivers license people that. That are that are authorized to work here and are allowed to be here. They get denied all the time because they don’t have the proper category. They don’t bring in the proper documentation. The person at DDS maybe doesn’t have the appropriate training and doesn’t know that they actually have a work card. So we went into that problem so much that, you know, the more conspiratorial folks are like, oh, that’s meant to deter people from getting driver’s license. You don’t get people’s driver’s license and you don’t let. Be fingerprinted and you don’t let them learn the. Of the road pass. There’s clearly a public safety consequence to that so.

Many and I. Well, there’s a. There’s a great trip. Me just say this. But there is a problem with the bureaucracy and the bureaucracy. People work for the. They want those jobs are they, are they? They. Are they trained enough? Do they have enough diversity in what they. Are they sitting in parts of the city where you don’t see these versus in Atlanta, where they’re probably a little better in Atlanta doing these things? It a red part time. But at the core, this is still. This is still government and it is still almost mid to fail every time. Go to a post office and see failure of bureaucracy.

And it’s it’s, it’s.

And the bureaucracy could be used, right? The inefficiencies of the bureaucracies can be used. Effectively right. And and we’ve seen that in different administrations, but.

I think this might be our side and I’ve heard something outlandish bureaucracy used effectively. I think that might be 73.

Should want. You use the.

Yeah.

It’s just funny to see because you know, my clients are the ones that get that deal with it. Clients are the ones that you know for something that should be done in two months. It’s taking 17 months, 18 months, 20 months for something very simple to do.

Yeah, and resources, government resources.

People are paying the bill for these people part of the.

Inefficiency is our tax. Taxes go up, insurance rates go up. We’re sitting here complaining about these things. So many root causes and.

Well, the other thing is that in other states, right where they allow like undocumented people to drive with licenses, right, they allow them to get the insurance. So they’re pretty much essentially now part of the. Insurance. The pool, right? So it’s not that they’re not able to drive, it’s just that the government refuses to give them lic. Because of for instance, we like to say that it’s probably political reasons, but we’re not going to get into that.

Yeah, I get it.

We I mean, I can go from a. And a whole host of things.

Rant, Rant, rant, rant.

You know, so we deal with and we’re actually working with one of the government agencies, Forest Service, right on data. They wanted data that we share. And forth. The It’s going into. I mean this goes across party things you’re dealing with. But there’s different parts of government that don’t speak to each other. There’s different systems. By the time we finally got through all the red tape, after about 2 1/2 months to to work through all that, then there was an issue of oh your old account had an old CFO on there that someone else you have to go fix. Fix that. Then you’ve got to go in and in the systems within the government, whether it’s federal level government, whether it’s state level government, whether cities, they, they rarely are connected. Mean it’s it’s the silo factor in the. That and everyone is in their own myopic, and this is how the bureaucracy you can use the system to your advantage, depending on how you view things. Is not. This is my lane. Then you got to go fix that. And the the amount of man hours that we put in to dealing with and fixing all these various things. Because one part of the government said I really want this, this is going to help us make us more effective. But they couldn’t do it themselves. And so that’s, you know that’s that’s. Whole government issue.

No.

In many. So we we understand some of the structural issues, talk about the people coming in, what what are these people? Do they find you when they come in? Are they asking you? They hysterical. Have they thought about this? They seek previous Council. What do the people coming in? What? Is the interaction with them.

It’s it’s a. It’s a wide range, I think. Luckily, we’re. Now we’re in a position where we’ve been in business for 10 years. So people know who we are and word of mouth in in certain communities is everything. So tightly knit communities community, so I think really and I know not to, I don’t you know marketing and advertising is super important and it is part of the formula, but I think. What the reason we were able to reach all these folks that that I guess are considered to be marginalized or, you know, on the shadows or whatever is that. The the formulas are there, the processes are there and we’re efficient and we’re good at our work. Right. So I think that the big thing is that it’s how we we’re good, right? So because they talk so much. Because 90% of our business is referral based. People communicate so in these communities, communication is everything. Think they’re less likely to listen to a? You know, there’s distrust of the big, the big firm. There’s distrust of the person that spends a lot of ad money on certain things. But they know this attorney that’s helped 7 people in his in their family.

Yeah, it’s real.

Well, there’s there’s a trust factor and there’s, I mean, most of the, I say most many of the time, the things they’re dealing with is about their lives, right? Trust is going to be impaired.

And there’s a lot of, yeah, there’s a lot. Sharks in the water too. So, like, if you’re in certain communities too, people know that they’re easy prey.

Of course.

So the sad thing is, so many of the folks that actually end up with us, they finally get an ethical attorney. That’s somewhat competent, right? And they’ve already gone through. They’ve already. They’ve already been hosed by their own folks, right by people say I speak the language, or somebody who has the ability and knows that these people are on the fringes. What do they do? Say.

Oh, here, elaborate schemes. These are not just shark contract contaminants these. Their.

They don’t have to be. They don’t have to do that unless there are elaborate schemes, but there are not elaborate schemes.

And I think that was her.

One of the schemes is like I know that the I know. Can I can cast this net forever? Right. And all I have to do is and I won’t open an office or open an office and I’ll close the office. I’ll take money from this person and. Just go to the next town.

Yeah. So I want to come back to that after the break and we’ll kind of dive into some of the things you see out there and how you’re able to help, you know, obviously some of your clients. You’ve been listening to the marketing manual. Extra 1 is 6.3. Be right back. Come back to the marketing Mad Men trip job and Nick Constantino here with. Geo Diaz and Zach Guyena of Diaz and Guyana. And so you know, we’re talking a little bit about. You know, some of your clients and the issues they face, but let’s kind of get into that a little bit more about how you know, what are the, what are the challenges. Are they bringing forward to?

You so the way I view it ’cause you kind of organize in your head is most cases fit in a box of let’s say 1520 types of case, right? You know I. I cross the border back in the 30 back at back 30 years ago, right? And I. I’ve got 5 United States citizen kids. Of them are in college. I’ve got a construction company. A contractor, but.

Right, I paid. My whole life has been a benefit to society.

I can prove that it should exactly obvious to prove that whatever should be easy just because of what I’ve done to be able to like, let somebody know, and the federal government will say. Of course, good job will forgive this boom.

Yeah, like I could be devil’s advocate here if I was the federal government, I said. I take. You 30 years to tell us this. I would be ****** *** to an extent too, because if. Value to society. Why in Year 5 did you go through this process?

Because they know there’s no value. There’s. There’s no there’s no path. Got it right.

So we’re using a stick, not a carrot.

Yeah, there’s no. And that’s why you have, you know. The millions and millions and millions of people this way, because if they make that that journey that, you know, talking geographically weren’t Georgia, you know, you know, there’s the Mexican border. You know, a lot of our clients are from Mexico, Central America. That specific story is crossing the. Getting here using your.

Gaddarrell for a lot of money giving up a lot to get here every time.

Giving up a lot. You know being, I guess, exposed to, to to traffickers and violence and being robbed, yeah.

Talk about bad actors.

You know what?

Bad bad actors in there. But they get here and they’re like, I need help so. Probably what, 60 to 70% of the people that I consult with? I’m just like, I’m sorry. There’s nothing we can. And I mean that’s that’s kind of the issue the the issue that we see is that luckily we have enough business, right, because there are enough people that we can help. But it’s. It’s a it’s a. It’s a small percentage of the people that we consult with that we actually then all you’re doing by saying no is.

And then you’re able to help. Driving them further underground. Is part of the problem, because there’s no recourse and there’s no naturalization way to do this.

Right.

So you’re. Driving them to the fringes and underground.

And unfortunately, what it ended what it ends up doing is it. It forces most of us who have been in the game for a long time to look at creative. Routes, right?

Yeah.

So in the federal government gets upset that we use these creative routes, but we do them ethically, right? One’s committing any. Yeah, if you apply for this, you know.

Say were he in the parameters of the law.

You kind of, you’re going around to try to get to a certain spot, but the problem is that creates another backlog, another interface and the crazy thing is, you know, some of the folks that we see that, that, that are kind of at the center of the massive. The folks that are recently showing up at the border asking for asylum, you know. That, anecdotally speaking to my colleague. Colleagues, 2030% of these folks are getting. They just they were tired of waiting 15 years for their visa to become available, right? They. Do want to be with your mom?

Gets to the look that gets the root of the supply demand issue and I think one of the things we do a poor job teaching this country is supply demand, the demand to be in this country so far outweighs the supply that it would take 20 to 30.

Want to be with their dad?

My understanding is just for India as a country, the visas would take 20 years to fulfill the visa obligations from a country like India and we have Darl. Switch as a country who we show favoritism for comedy people forget. My mother came from Italy in the 19. And. Words that they would call Italians and Irish and those waves of immigration were insane, especially when you were leaving the Mussolini. World War 2 there has been parts of immigration change and there are times we close the borders after 9-11. After when we start first went to Iraq in the 90s, we constricted policy. Has been such an ongoing thing of adjustment to policy as opposed to rewriting policy that this is not. This is not a blip on the radar. Has been a consistent thing for the. Duration of this country has felt. With things like.

I think it was scary now.

It’s just changed its forms.

It’s just another. I mean, it’s just like we we understand. Hear the government budget start shifting between. Defense and education. That we’ve always had immigration we’re founded on. But the reality what you’re saying is the the places you can bring in legally. Immigration is a budget thing shifted based on politics.

Yeah, kids.

Yeah. Yeah, it’s a sliding curve.

I mean, it’s a, it’s a slide, it’s a slide.

Politics. It’s a sliding curve.

How we look at foreign policy and things like that. Mean that’s really been for 100 years.

Yeah, and and and like, look, let’s have, let’s just say it clear, we are going to an, we are going to have something we have not known as a world for a long time where there’s a lot of.

It’s been.

Of Zionism, there’s a lot of people that. Becoming populist. There’s a lot of these things that are bringing people back, which usually those are the type of leaders that people want to get away from. So we’re we’re going into that phase where it might start coming from other places that we at least expected. Know you know, as of this recording this week was when Canada finally said they were the darling. They were taking everybody like, all right, everyone, America doesn’t want because we’re pretty much. Anyway, we’re taking everybody, anybody that you could say we’re taking them. Know what they said? Because they’re people like, there’s no jobs for us. Just this week, Canada said. We’re done. Are changing your company. We have to go more into this. Too many problems. Have to fix. So even the people who are trying to be the good actors here are starting to realize. It is. So when we talk about it that that’s part of the context is people understand we did this job, all your job in life is in a business is to create demand and then have enough supply to do it. As a country. We’ve done the proudest thing we can.

Nothing lasts forever.

All of the band and all the man comes like oh sorry. Screw you guys. So it’s just it’s. Just crazy. And it’s not just from the border it. Every part of the world that everything and everyone has an asylum story. So I just think to give some context how many people wanted 20 years? Even unheard. So that’s part of the problem with the reform is these are the parameters you’re working in. So going around and finding loopholes to work in these param. You’re trying to fix an never stopping problem. Never ending problem. You should find any way to do. You possibly can so to talk about, talk about some of those loopholes. Talk about, you know, there’s this person. Here’s one set. The law that I could work with. Just give an idea of the the the stuff lawyers do. What is it that lawyers do other? Go into court other than drug. About some of the. Levers of the vote.

Talking about.

But in place.

It right. We do not.

This, by the way, I take no liability for anything that he says.

Lupus is, you know, because of some natural disasters and political issues. There’s a there’s a small group of people have this thing called temporary protective status. Right, Salvadorians and Hondurans are a gigantic group of. That either came in the, you know, the late 90s, early 2000s that have. Special status. They were given a special status because, again, there was some natural disasters that happened then and some political stuff that happened in Salvador.

Yeah. And these are tiny. These are tiny, like if you’re talking about 2003 thousand people get out, you’re talking about percent of a percent of the population. These tiny countries, 23 million people, right, they’re tiny.

Country. And the State Department every year, you know, every year when it’s time to re designate, they look at the situation in the country. You know, and they’re like, alright, we’ll designate it. What’s going? They’ve been designating temporary protective status now for 20 plus years, right for both these countries. And so these people are. They have businesses, they have children here, their grandchildren are here. So when stuff comes around, you know what? There’s policy shift and and and people are told, OK, now we’re going to get rid of this temporary protected status. They freak out. Because like what do you mean, you’re going to send me back to? Don’t even. I think I was 17.

Yeah, right.

It showed up here. I’m 15.

Well, what?

Times we hear the term to asylum around the political. You know immigration versus true immigration, and I don’t know if that kind of ties into some of what you’re talking about or not, but.

Yeah, asylum. I think that asylum, the word asylum gets what?

It’s missus.

Concern, yeah.

Misconstrued, I think that there’s a lot of misinformation about the asylum system and make it a catch all, yeah.

They make it a catch all right. And you can be singing song from many different.

Free.

And. Special projected status. And before you go to ’cause, I want to go to someone question for you. Do the local cops. Know that salvadorians were granted that special. Because here’s the problem that that is a function of a federal government. The local government can have their own in their own. Do they even know that they shouldn’t be poking around because or they know they know the difference between a Salvadorian?

Is it? They don’t anatomy they. They don’t have to, because if they’re granted temporary protective status and they have work authorization cards which allows. To get their licenses from the DDS. For all intents. Purposes. They’re here legally got. So they don’t really have to worry about.

Got it.

So they’re just worried every 18 months is this thing going to happen? Is this thing going to happen and they go through that same cycle? Wondering when did this Department of State is going to redesignate or, you know, renew this whole thing? One of the new polls right, a lot of these people enter without inspection 30 years ago, right? When I say any, that inspection means they cross the border without visa, right and other kids are 21 years. Well, they enter with inspection, then eligible for green cards even if their kids want a petition for them. Because of that simple fact that they’re considered, hey, I’m 21.

The naked as citizens, that’s the Dreamers that born here.

I’ve been told that I’m 21. One of the categories is you can petition your parents. Well, they can’t. They can.

‘Cause.

I don’t have a visa to start with.

‘T the ridiculous requirements of the law not ridiculous, but it’s just weird that it’s they have to have. They have to have entered with a visa regardless of being your 30 year.

Offering a temporary status that allows them to come in without a visa and then.

We hold it against them for not having a visa right for yeah, so so they have for so, so they have.

Sounds about right. I think I’ve got.

So what do we do? We have to figure out a loophole and get them a green card.

Right.

One of the loopholes is. If you have temporary protective status because you had for 30 years, they allow you to to petition for. A travel permit, right? Because an angle travel to see your mom who’s maybe dying or whatever you travel when you come back, you now come back with inspection with parole. Now you’ve entered with inspection, your kid could petition you and you can become a legal permanent resident. Those, that’s one of the the more common loopholes that you see. That we use.

And you can go do. Can you just go? The. In Mexico, or do you have to go? I mean, you would think you just go to San Diego, drive down to.

If you’re bringing it.

Cross the border, come back and.

If you’re granted that that permission, that parole document, then you can.

And Mexico, because a lot of people. They either South side of America, they go all the way to central. America. But Mexico be easier because of the proximity, of course, right.

Got it.

So you can’t just do what I did live in San Diego and said I want to go down to PJ for a couple of days for some tacos, and I won’t say what else, but OK. All right, contact.

Yeah.

That’s a little bit.

And that that’s a loophole too. You know, everybody talks about DACA, right? One of the loopholes too. The DACA kids, if they if there’s a humanitarian reason, like they got sick family members, right. And anyone have been here since? Were three. They’re terrified to travel like you have the travel documents like. Want to? What if I can’t come back?

Let me ask you this question and and this is maybe an unpopular question, but you’ve probably interacted with many people in the bureaucracy, Health and Human services, and Homeland Security. People, what do you feel about most of these people? They in this business because they want to help. Are they in it for a job? They genuinely. Do they have history with range?

That’s always there’s a what?

Overall I I know. Broad stroking, but for the purpose of this conversation, have you been like after these conversations like you know what this person really cares? I’m. I’m I’m. I’m glad I do. At least there people out there care are you? This is just a broken system.

No, the system is broken. Within the system, most of these bureaucrats, I think there’s a wide range and honestly, I think most of them believe what they’re doing. You know, I’ve had the privilege that because, you know, I’m someone ethical and what I do.

You guys didn’t see his air quotes?

Some of my some of my some of my my, my very good friends are are trial. Attorneys from ice are immigration judges and I’m in the private bar.

But that’s that’s that’s, that’s that’s a lawyers.

Kind of an unheard thing.

I mean, and the DUI attorneys, all the guys who try them. I know this game. Let’s not pretend like this is the world. That’s part of a good lawyer’s job is to know the people, and you’re not gaining favoritism. So you’re making sure they recognize your face. They making sure you know you’re a good dude.

Some are believers. Some are yet yes. Some are believers, yes. Are true believers. Some people are just there just to get the paycheck.

Looking for a paycheck to?

What about you, bud?

Oh, the same way, especially when you’re dealing with. Departments, when you’re dealing with the D as office, the district attorney’s offices and stuff, and a lot of it comes from up top right, depends on. It depends on The Who is, you know, who elected official in that in that county, right. And I think a lot of them, well, as a recent, the moment more metropolitan areas, you’re seeing a lot of them that are understanding that we’ve got immigration. Don’t want leave these people leave because they’re benefiting us, the county.

This is. This is also where representation matters, and most urban centers have done a really good job of representation where the communities that the people that are serving the people are representative of who, who’s there and it goes a long way.

That’s right.

And there’s been so many studies that have shown how important representation is.

Absolutely.

In these. And I think what you see is. The. Came in or their family came in illegally and they’re legally. Then it empowers the people below them to say, hey, this is my story. And those stories become viral and it makes it easier for people to be okay. You know what? This might this system might be broken, but I have somebody on my side and I bet you some of the people that come in to see you just need a shoulder to cry on sometimes also. Yeah.

Oh yeah, a lot of people talking people off cliffs and, you know, one of the things that we train our staff in is like.

And then.

I know it’s hard. You just answering phones or you’re being apparently, but you can’t take a lot of this stuff. We don’t put up with abuse from our clients, but I know where some of the abuse comes from because the stress levels are.

I mean. Mean if you’re trying. If you’re trying to call the government to get a hold of them and you wait for 50 minutes to get nobody or goes into the, I mean even to try to get issues resolved in the government’s favour, it sometimes it.

Point.

Two hours of a phone call and it just gets cancelled. It’s like they don’t want to.

I’m like.

Well, it happens to us too, so.

And most of a lot of the applications they want to mailed out USPS.

Good luck trying to.

Get a hold of somebody at Fulton County.

So it could disappear and now it’s just a scapegoat.

So and. With now we’re now.

Oh, I lost.

The bad guys are like, how come I didn’t show up?

She.

I was like because we.

Had to send it by USPS. Stuff shows up after the date of the appointment. They had to go to. It’s a nightmare, yeah.

Yeah. Well, look, the reason we asked all these questions is I wanted to frame who you guys serve, what it’s like. Look, let’s have the marketing conversation right. You are reaching and I know word of mouth is. Don’t get me wrong, but you still need to have PR and HR. All these people. Let’s talk a little bit about the. So there is a subset of people that you are trying to serve who probably are not the biggest consumers of TV, who are probably not out driving as much. How do you reach these? How many people are out there? Need help that you wish you knew you could reach.

1st. Social, social, social media, social media.

Talk about. Media. We talk about a lot of the negative sides of social media. I think this might be one of the things where social media provides so many resources.

Everybody.

A little.

Bit about smartphone and some of these old cats are like, no, no, no. Your clients are undocumented. No, they’re they’re in the 20s, thirties, 40s, fifties. Know how to use social media. They have smart. Phones all right. They had some more phones in their countries.

Yeah.

Mean. I don’t know. They’re not coming from the Stone Age.

Dang, that’s a it was a big. And so I live in downtown Alpharetta and I walk around all the. And and. Look, we have a few homeless people that I’ve seen now because I’ve been there five years and there’s some that just. Move. And recently I was walking one night and and I know this one couple and I’ve offered to meet times here and there and they’re sitting down, you know, under a business. You know, closed for the evening or whatever, and they’re both sitting on their smartphones. I mean, so I’m kind of digressing, but there’s a lot of things in in your clients as well that we have this perception of all these people have nothing. They, you know, they don’t know what they’re doing, they don’t contribute. And there’s there’s so many areas we just, we totally have it wrong.

Yeah. And when we were young. The TV folks just went at us. Because they saw we were good, we were young. We just opened up a business. We came from a firm that was kind of big in our world. So they were like they were like the TV came at us and with the TV prices, we got to do. I get TV’s important TV’s part of the formula. I don’t want to say anything negative about television. Television is important.

No. You can bash TB.

Just don’t dash radio. Fine.

No, you know, and the radio is big with Latinas. Radio is big with immigrants radio.

And you know, it’s funny. I’ll tell you. So on your vision, Univision, all the big. It’s funny that you have all these Latinos that are like, you know, I don’t trust the corporate, you know, big. Those corporations are. And you know where those corporations are operating from Los Angeles and Los Angeles. So it’s it’s just perception is reality, but you’re talking to your culture and to your people. Of the funny studies back in the day, they used to measure radio by Diaries, so. Give these people Diaries and you would put the things you listen. Into right, the two most always best performing with a very African American stations in the very Latino stations and they. Put. Listen for. Hours in a day, even just 24 hours. That because the passion was so strong behind this is my community and. Think if I’m being honest, I think that the the Latino and just being in Peru, everyone knows I was a Lima. Family unit is so important to. Where it is not a very American day anymore, man, you don’t. So. Everyone’s separated from each. You don’t see families playing together that get together, so it is still. An important part of. The Latino community, and you see it. You see it in Puerto Rico, where my wife is from Cuba. You go. You see these? Thing, and I think that that is is just part of the reason why those communities and social media can be a community if you. The. Way, just like Univision was just like these radio stations where social media can make. The problem is though, it also op.

Yeah.

Up it’s an easy target for those. Actors. Now you can talk to. So talk about how you use social media.

I mean, I mean, I’m not the expert to tell you how we use social media. But.

Sabrina, come on.

Really. Take my chair, girl.

Creating content we put on some some ads on Facebook. People reach out to us, we reach back out. And we. Sure that we reach back out all the time. And really that’s it.

It’s organic, it’s.

And we’re open to comments. You know the the Google the Google reviews are everything. You know, people have been trying to explain SCO to me for 15 years. Don’t understand. Well, they’re doing a bad job of communicating to me, but all I know. Is that the more these you know, five star reviews that we’re getting we. Pay for reviews. These are these are organic that our clients are agreeing to do these and doing it on their own.

Yeah.

The Google reviews, together with the Instagram stuff, together with the Facebook stuff.

And doing good work.

And doing good work trying to be authentic. And that’s it. Trying to offend.

Yeah.

It you guys, you just said 70% of your leads might not even pan. So you got to cost that much more per lead because 70% of willing to be. So you’re you’re actually going out. Most people be thrilled to get the leads, but 70% are automatically almost disqualified, which is crazy. That number can’t. You can’t just lobby the government. Say, let me get an extra 10%. So that makes them much harder.

Right. Right. About, you know the word of mouth and a lot like, you know, the social media is essentially the same stuff, right? So. So, you know, after a while, you know, people start to post comments and things about a certain attorney doing certain things. So you know, every once in a while. We’ve not every once in a while has happened twice in 11 years has happened twice, where we’ve had a client tell us, well, I’m going to expose you guys on social media. And my response to them was. For. That’s what it’s there for.

Yeah, yeah, it’s one.

Go for it.

Say whatever you want because they know that.

It makes. It makes it feel real too. One’s.

And it doesn’t track, but it doesn’t go.

No one expects perfection.

And that’s something that we’re super proud of is that is that you know that never goes anywhere because I think because we’ve done, we’ve done these things okay, but on social media is everything. That’s just the way to go. We’re kind of late to the game with some things like the tick tock. But we have.

To do it, as long as I get up in there dancing, I know we’re going to get a lot of views and a lot of calls. My dance.

That’s what it is. Your dance. Alright. Well, we’re gonna have. We have to retrofit that over this video and make sure. We get some of those in. One of the look I think SEO is still very misunderstood, but one of the things you were doing SEO already. Have. 10 year Head start on the reason SEO is so important is because if a new company came in to try to compete with you guys. The barrier to entry is so high. Your 10 years that they have to come in and pay exorbitant amounts of money towards SCO to do it. You’ve been doing SEO for 10 years doing things the real and right way is what SEO is transcribing in articles and all these things you’re putting out, that’s what. It is. Look Google all is trying. To do is decipher whether what you’re saying is worth a damn or not. That is all he’s trying to. The algorithms are crazy, but it’s trying to say if you get reviews from people and you’re crossing to people and people are talking about you that have high authority scores.

That’s all it’s trying to do, taking away the fly by night.

And everybody that fakes it does one of two things. They have enough money that they can rig the system, because don’t let anyone tell you otherwise.

Business.

Will make you seem you’ve done anything. I have seen. I have turned the mechanism. Fake real it doesn’t. You can trigger a response from these entities by paying, but the other way is to put the time in to do it the right way to be that guy who pretends like oh. Don’t. Seo wink wink. I know that. Don’t worry. So but you guys have done a really good job of it and and the question I have for you is that as you go and as you grow. Is there a level of scale you want to get to or do you like the size you are because the? Phase in anyones life is scale.

Oh, that’s that.

Is the business. There are plenty of people who need your help. You know that. Are you comfortable with? You are because that’s when all of a sudden radio comes into. When you’re looking to scale or spread or you want that brand recognition to keep the funnel building, I think we we can talk a little bit more about this after. But talk about the both of you and it doesn’t look like you had this conversation. Make you do it on air. So what? Is it? We’re going to start. Talked. What is it that you want? Do you? The company, do you see its gang or do you like the? Nature that you’re at well, so.

I guess in. Natural evolution of, you know, business owners. Is that we want to see the business grow, right? Is great, right? Also what’s important is quality of work, right? And our. Right. You know, Gio’s got beautiful babies. I’ve got a puppy right? So. When it comes to what I where I want to be in life and you know, obviously having great employee and great, great staff right is going to make this keep going, right and reality is that. You know, we’ve been doing this and we’re able to teach other people. Getting we’re right. And you know, being able to teach other attorneys what we do and the type of work we do is actually a privilege, right?

Do it.

Yeah. And our work ethic and our mission and.

He that’s a that’s a that’s a canned response. Was good to be.

No, but so so. But so yeah. And and reality is that yeah, we want to be ethical.

To say it though.

Want to do good things? Want to scale? I love scaling, right? And but we also want to do responsibly to where the clients are not suffering and there is not just getting like some attorney that just doesn’t really care. It takes a little while to get, you know, a little a clan together. That is about. The mission and to you know, teach. You know from where they’re starting to where they’re getting what we want to be, right is it takes time.

Yeah.

Yeah, scaling is important, but so is doing.

Please.

Maybe an overs phrase, but it sounds like you know you’ve got responsible growth is kind of what you’re thinking about. Not growth for growth sake and I think that’s part of.

And especially in the field, and I think we’re gonna get back from break and going to let Geo do. He gets a little bit more time to rehearse and prepare for it, but but you know, I think responsible skill ’cause. I think one of the problems is. But ultimately, you’re still providing such an important service for people. But the newer bureaucracy, the more expensive it is to work within the parameters that have been set up, and that is unfortunate. Everything requires. Everything is more expensive. Talk about. Well, people use it because FedEx is twice the price, so everything is more expensive and I think operating those parameters. When we get. Back, we’re going to go to Geo and we’re going to hear his take on scale. Listen to the marketing man, an extra 106.3. Be right back. Welcome back to the marketing man in an extra 106 three, Nick Constantino and trip job here. And we’re finishing up our conversation with Geo. And we. Geo and a cliffhanger, so he better have a damn good thing to say here because he got some repair.

Right.

So we, you know, we were. We were talking a little bit about scale and it’s a it’s a constant conversation that comes up, especially having to do with marketing because it’s when marketing has to switch, it has to go from that. We are effective with our word of mouth advertising to we got to put that 30,000 foot ground game now. But that being said. Every business wants to scale to the point that’s necessary. Gia, what does scaling look like to? Which will set us up for a conversation about the future of the company and. General so.

So we have this conversation as a conflict. We came into this world both kind of from the activist background. There was a group of people that we wanted to work with and we want to advocate for them. But we were also afraid of being broke because we came from broke, broke backgrounds, right? So so we. Able to meld these two. Together so like. We we don’t know what scale looks like. We know is. We know that we started me and him in a tiny office. Run by a slumlord down Atlanta Road, right? Like the termites, remember, busted out of the one time when a client was there? They just.

Busted out of the well, we were answering our phones and faxing our mail.

Now to what 11,000 square feet? 30 employees? Mean we’ve gone somewhere? You know, we try to kind of put parameters and and and and we try to plan it, but it really just is based on just us serving this community and serving it in a way that we have something. And the thing we have is like most of my. Most of my colleagues who have gotten to this point. They rarely ever do consultations anymore. They rarely ever litigate it. They’re rarely ever having conversations with their clients. Every single.

They’re. They’re just screaming people.

Zach and I talked to our clients. Right, which is, which is bonkers, right? We have 5 other attorneys, six other attorneys. The. So, like, why are we, you know, giving somebody an update on the case? Always wanted to kind. Keep that going. So the conflict is. Yeah, we can probably scale, make this thing great, but we don’t want to go off the rails and whoever we hand it off to, we’re kind of more managing the business. Want it to turn to some I don’t know, to be quite frank with you guys. I don’t have any idea. All I know. Is that as? As you know, we wanna we don’t commit malpractice. We wanna keep the the, the, the service rate. We wanna serve more people because more people want us to help them.

I don’t know.

So that’s a good question. Let’s take you 2. Of. And now let’s talk about the industry and the people you would use, Serb. It seems to me that that is a growing population of people that this is going to. This is a situation that is not getting better and clearer. So in theory, the scale up will be almost natural because it’s happening. What are the next couple of years look? For the industry. For you guys, for litigation, for immigration, what are you seeing? You seen changes in the past two or three years. Let’s lay that out, because I think again, it’s a it’s a pretty in depth conversation, but I think it’s important from what we’ve talked about so far to. To where this is going? Now I stabbed him.

Do you see anything in the past? Three years. So I don’t know my heads been down doing the work. I think we’re so. The good thing is, and I always say this and we’re still the country that people want to go to. And that’s and that’s it’s a blessing that it still. I think the moment we need to be concerned is when we are no longer the country that people want. Go to and I don’t see that happening anytime in the future, regardless of policy or anything like that. It’s going to continue to be the kind.

And also Atlanta is one of those destination cities in the US that people want to come to as well.

Yes. Yeah.

And that’s changed.

You had those two factors. And I mean that’s that’s how.

That’s only again more so.

Right. The trend is going to be there that there’s going to probably. Be continued immigration through whatever.

And it’s new.

Yeah, it’s new, I agree. Whatever.

Your process in Atlanta for years to come.

Yeah, I. It’s and it’s new.

I mean relatively new. So like the Olympics, if you want to look at a point in time, the Olympics was everything right?

Yeah.

Around the 90s, you started seeing a lot of. From from from. From Mexico and Central America showing up here. You know, there’s a lot of already established immigrant groups like in Gwinnett County and Northern de Kalb, but it just it just exploded in the 90s, but the the.

Yeah, right.

It’s not a scary. The explosion means Atlanta Atlanta blew up.

And you know, I have a feeling it will come full circle in 26 with World Cup. We when? Start getting because honestly, I’ve been in the planning stages already and for the supported groups and the micro villages that are popping up and I just imagine.

Oh yeah, my advice.

The Beaufort highway. Where you can go and. Salvadorian and Dominican and Colombian and laosian. And you could just keep hopping across. Wait till they make their way to downtown and. Think I’m proud because. I think that as a New Yorker, you believe nothing else exists outside of New York in the world, right? Just like New York. So I go about Atlanta. Like. Oh yeah, like Outkast, like, cool.

Yeah.

Leave me alone. You got nothing for. And then I got down. I’m like this is like new. You can get any kind of food you want at any hour. You find things and I think the more we get these big events and we can showcase what Atlanta. Is the more people like that is not what. Was expecting right?

Well, that’s why that’s. My answers are so underwhelming. And that’s why my answers really don’t have a lot of beef into it. I’m part of the boom. Like I I my formative years are in the 90s. I speak a language other than other than English as. As I’m good at what I. I don’t. To sit there and spend gazillions of dollars in marketing. Maybe now we’re at a point where we can consider that. Of scaling. Built in the the reserves like we might do it, but we just been lucky that we’ve been. Good to go. Been good at. We did and we should have the language.

Yeah, yeah, I know my.

So there’s a lot of luck in this.

My brother, my brother in laws were Puerto Rican immigrants and they said the same thing. It’s like I call. He’s a closely attorney for real estate that speaks Spanish.

A lot of luck in.

Goes playing people buying houses, dude. Like I don’t advertise. He’s like plenty of people and you know, and I think it is under. Look, the language, no matter what, will always disappear. Will become more monolingual.

Assimilated.

Not more. It’ll always. It’ll always disappear. But it’ll always be a point of comfort for speaker. Will Speaker language that somebody else can hear them and speak the language. And I think it’s one of the advantages to anybody that can do it.

Yeah.

You go somewhere. I’m not saying. Become fluent. But I’m saying Duolingo for three months in any language you learn.

Yeah.

That. Least or try and in my experience traveling getting it right is not any looks for. They want you to try. They want you to try and then what you.

Yeah.

Realizing is span it and. French are close enough that just try and get to and then. You realize that if you were in, if you speak Portuguese for long enough, it’s close enough to those 3.

Yeah.

It’s Spanish and French combined.

Yes, yeah, yeah.

Just these are patterns that people are afraid to.

Pee through the door.

Up or start to open.

Up for you, I hope.

And I and I hope that one of the parts of everyone merging together. And if they don’t lose their culture, but they become more open to hearing other people’s culture and stories because it’s the reason I travel. The reason I think this country is so great is that everyone has a platform to tell their stories, and ultimately we have much more in common.

Oh.

That we don’t. And I think it’s important to see the the work that you guys are doing because you know everything comes cyclical, right? And while we were in a cycle right now of some animosity, I always think the cycles go the other way. And I think that there will be. Boom. Again, I love seeing. You know Salvadorian food and I love seeing all these different things like Peruvian food is finally made its way. That is what makes this country great and is what makes it better than everybody.

Oh, it’s it’s there. It’s not click baitable. All that good stuff is happening. These communities are great communities. The majority of the people that. Up here are great people. This has always.

Been and I spent the last 10-15 years in industries that have actively been lobbying for.

It’s just.

Or. Sometimes it’s seasonal, sometimes it’s or. I mean, but there’s a lot of industries that need.

Yeah, you know where?

From every workers, right and from.

Everywhere doctors, we need what ours is. Need my engineers. We need more.

And that’s one of the funny things about immigration is they they what they do is they make it convenient. There’s a huge Lebanese contingency. They bring them, they say, yeah. Could be a doctor here but. In the middle of nowhere, because we’re underserved in those areas. That’s that’s, that’s not a bad thing if you’re coming in here, give advantage of people who are willing to work within the parameters of where we need help.

First of all, they’ll be more successful.

You can be a lot less successful fighting over the same people move and.

I think you know. It was. I was in Cleveland.

You know I’m in the mountains where you were thinking.

It’s just hell, but there are more Hispanics there than there are in Atlanta, GA because they keep spread, but they keep spreading.

Agriculture and they keep spreading.

The web keeps spreading which is. A good good thing.

So a good thing is Geo and. How do people, if they want to reach out to you? How do they find you?

Yeah. So. I mean, honestly, I I give.

Thank you, Sabrina.

I give out my phone number, not my phone. The office phone number we we stopped doing that many, many years. So the office number is 678503278. 0 and that’s pretty much the way people reach out to. But a lot of people reach out to us also on our Facebook account.

And.

Instagram.

Well, yeah, Instagram. Facebook, Instagram. I mean, if you if you go on Instagram or Facebook and put Diaz in Guyana, it’s going to pop up and it’s us, right? Our.

Website is GA.

ETA.

Yes.

And we’re right here in Cobb County.

The website to www.dglaw ga dot. Com. You know, a lot of people also reach out to us through the website and we do have a system in place where people can reach out to us.

Love it.

Bertuccio and Zach, thanks so much. Been a. It’s been a great conversation and it’s been a wonderful episode on the marketing Man men and we’ll be back next week.

Thanks for having.

Go do some tea. Lemonade, yes.

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